Where
data meets
creativity. Siellä missä
data kohtaa
luovuuden.

Huutokaupat.com

Huutokaupat.com is one of Finland's most recognised online marketplaces. During my time there I drove the full evolution of the brand across every major channel. Audience segmentation, contact timing and channel mix were rebuilt across Meta, Google, email and on-site placements. Ad spend efficiency, open rates, conversion funnels and seasonal demand patterns all informed how and when we reached both buyers and sellers. The largest undertaking was the full rebrand: logo, colour palette, typography, art direction and brand voice rebuilt from the ground up, grounded in audience research and competitive analysis.

Hankintapalvelu.fi

Hankintapalvelu.fi was a B2B procurement platform connecting buyers with competing suppliers through a structured tender process. I was brought in to plan and execute the site launch, developing a full go-to-market strategy designed to build awareness and drive qualified registrations from the outset. The campaign ran across Meta and Google with clear, conversion-focused creative, layered with email marketing to reach decision makers. Channel performance was monitored continuously, with budget allocation adjusted in real time based on cost-per-acquisition data.

Hyundai

Hyundai required campaign visuals tailored specifically to the Finnish market, where generic global assets could not deliver the right cultural context. Two custom LoRA models were developed, enabling the generation of entirely new environments built around the cars. The output was production-ready at full resolution, engineered to support print and digital formats simultaneously, with generous composition space for localised campaign copy. The result gave Hyundai Finland a cost-efficient and highly adaptable creative asset pipeline.

KGM

KGM expanded its visual content strategy for the Finnish market, moving beyond a limited global image library that could not reflect local conditions or seasons. A custom LoRA model was built for the Torres EVX, enabling the production of realistic, high-resolution visuals placing the car in a range of Finnish seasonal environments on demand. This gave the brand the ability to publish winter campaign materials months before the first snowfall, decoupling the creative calendar from weather and logistics entirely.

Auto Bassadone

Auto Bassadone undertook a complete brand transformation in spring 2024, rebuilding its visual identity around its "driver's expert" philosophy and replacing stock photography with a fully proprietary AI-generated image pipeline. More than ten custom LoRA models are now in active use, each built to a specific vehicle model, enabling the brand to produce tailored visuals across Finland's full range of seasons and conditions. Creative performance is tracked across channels, feeding directly into how new models are prioritised and briefed.

Auto Bassadone, Voice

Auto Bassadone needed a faster and more cost-efficient way to maintain and update customer-facing voice recordings, which had previously required full recording sessions and lengthy post-production each time a script changed. Custom AI voice models were developed to match the brand's existing tone and character, enabling updates to be completed in hours rather than days. The new workflow eliminated scheduling dependencies and reduced production overhead significantly.

AI-generated voice samples. Content in Finnish.

Vallila

Vallila is one of Finland's most recognised textile brands. I led both its Instagram presence and the digital execution of its broader campaign team, owning the full cycle of buying, creating and analysing across Meta, Google, DOOH and email. Performance data informed continuous optimisation of creative formats and placements. During the Covid period I planned and produced the #hatunnosto DOOH campaign, a large-scale outdoor initiative that delivered strong enough results to be published as a client success story.

Suski

Restaurant Suski underwent a full renovation and wanted a complete brand refresh before reopening. The project covered every brand touchpoint: logo, colour palette, typography, menu design, website and all advertising platform assets. For the launch I planned and produced a campaign spanning OOH, Meta, Snapchat and Reddit, with platform mix and audience targeting selected based on where the restaurant's target demographics were most reachable and engaged. Post-launch performance across channels was tracked to evaluate what drove footfall most efficiently.

Lidl Finland

As Art Director at Lidl Finland, no two weeks looked the same. The first years centred on print production at scale: weekly and seasonal product leaflets, in-store materials, posters and OOH across the country. In the final two years the focus shifted to digital, covering social media, website, email and paid media campaigns. I also carried responsibility for Lidl Finland's product photography output, directing shoots in-house and briefing external agencies, with each shoot planned around campaign performance data.