For me, AI is not about replacing humans; it's about empowering them.
As a photographer, I use my expertise to craft highly detailed, client-specific prompts that bring ideas to life. My tool of choice in generative image creation is ComfyUI, always paired with the latest cutting edge models and technologies.
Case: Auto Bassadone
Car dealer Auto Bassadone underwent a complete rebranding in the spring of 2024, transforming its visual identity to better align with its “driver’s expert” philosophy, which emphasizes expertise and a passion for driving. As part of this shift, the company replaced traditional stock photos with AI-generated images, offering greater customization and a unique look. Over 10 custom LoRa models are currently in use, allowing the brand to create tailored visuals that reflect Finland’s diverse weather and seasons. These images have already been widely used across various media, including print, web, and trade shows, helping to establish a cohesive and distinctive brand presence. With these tools, Auto Bassadone can showcase its cars in a variety of authentic settings, and the image library continues to grow as new models are developed.
Case: KGM
Car brand KGM recently expanded its visual content strategy to better cater to the Finnish market. For their KGM Torres EVX model, they moved beyond a previously limited image library by introducing AI-generated visuals tailored specifically for local needs. To achieve this, a custom LoRa model was developed for the Torres EVX, enabling the creation of realistic, high-quality images featuring the car in various seasonal and weather conditions. This innovation allowed KGM to position the vehicle in a snowy Finnish landscape even before winter began, providing the brand with unmatched flexibility to customize imagery regardless of the time of year.
Case: Hyundai
Car brand Hyundai needed new campaign materials tailored for the Finnish customer. To achieve this, two custom LoRa models were created and with them a new world was created around the cars. The creatives needed to be be high in resolution so they could fit both print and digital media and enough surrounding area so campaign text could fit perfectly in the materials.
Case: Auto Bassadone
voice models
Auto Bassadone wanted to update the way they made their customer answering recordings. They wanted to be able to modify the recordings without the delay of recordings and editing and make the process more cost effective. This was done by creating unique voice models that matched Auto Bassadone’s brand. With the voice models created, it was then possible to edit the recordings in just a few hours instead of days.